Online Ordering System

Client

Cancun Juice

Services

Design System

Date

08 Aug, 2025

Cancun Juice App mockup

PROJECT

Cancun Juice is a family-owned brand known for authentic Mexican flavors and fresh juices. They approached me with the challenge of designing a modern online ordering system that could expand their reach while staying true to their cultural roots.

As the Product Designer, I led the entire process—from research and strategy to UI/UX design, iconography, and implementation oversight. The result was a digital experience that not only simplified online ordering but also created an emotional connection with their Hispanic audience through culturally inspired design.

The Problem

Cancun Juice lacked a digital presence for easy ordering; customers relied on phone calls or in-person visits, leading to bottlenecks, limited scalability, and inconsistent brand experience. There was a need for a digital solution that could scale while preserving the cultural essence that made the brand special. 

 

The Goal

  • Simplify the ordering process with a mobile-first experience.
  • Preserve cultural resonance via design inspired by Mayan iconography.
  • Strengthen customer loyalty by serving a culturally connected UX tailored for first-generation and immigrant communities.

 

5. Design Process

Following a design thinking approach:

  1. Discovery & Stakeholder Interviews
  2. User Research & Persona Development
  3. Competitive Audit (SoCal juice ordering landscape)
  4. Wireframing & Information Architecture
  5. Visual Design & Iconography
  6. Usability Testing & Iteration
  7. Delivery & Developer Handoff

6. User Research

Conducted generative and evaluative research through interviews, field observations at brick-and-mortar locations, and surveys with customers in Los Angeles and San Diego. The goal was to understand motivations, behaviors, and cultural expectations in ordering.

7. Pain Points

  • Ordering by phone was time-consuming and prone to errors.
  • Design in existing food delivery platforms felt generic and disconnected culturally.
  • Digital tools failed to accommodate customers who value tradition as much as convenience.
 

RESULTS

Introducing a thoughtfully designed to-go bag has refreshed the brand's image and significantly enhanced the customer experience for online orders and takeout. The bag's eco-friendly nature resonates with customers, effectively communicating the brand's commitment to sustainability and fostering a sense of shared responsibility for our planet.

ROI

463%

CUSTOMERS

32,038

ONLINE ORDERS

300% more