Cancun Juice To-Go Bags

Client

Cancun Juice

Services

Packaging and Original Illustrations

Date

05 May, 2024

Bolsa-cancunJuice-1

PROJECT

Design a stylish and practical to-go bag that showcases the brand's logo and reflects its core values and commitment to sustainability. The bag should be made from eco-friendly materials and feature a design that aligns with the brand's image. It should also communicate the brand's dedication to quality and customer satisfaction by using durable materials and ensuring convenience and comfort for customers. By creating a to-go bag that truly embodies the brand, we can enhance the overall customer experience and reinforce the brand's identity in a meaningful way.

Our Process

1. Client Consultation

We start with a comprehensive consultation with the client to fully understand their ideas, vision, and specific requirements for the to-go bag. During this phase, we engage in active listening, ask clarifying questions, and take detailed notes to ensure we capture every aspect of the client’s expectations and brand identity.

2. Concept Development

Based on the insights gathered, we move to the concept development stage. Our team translates the client’s vision into initial sketches and mockups. These preliminary designs focus on incorporating the brand’s logo, core values, and sustainability commitments. We explore different styles and layouts to find the most effective way to represent the brand visually.

3. Material Selection

Sustainability is a key component of this project. We research and select eco-friendly materials that align with the brand’s commitment to environmental responsibility. We ensure that these materials are not only sustainable but also durable and practical for everyday use.

4. Collaboration with International Hispanic Artists

To elevate the design, we collaborate with Hispanic artists to commission unique and original illustrations. These artists bring fresh perspectives and creative flair to the project, ensuring the final design stands out and resonates with the brand’s audience. We work closely with the artists to ensure their work harmonizes with the client’s vision and enhances the overall design.

5. Design Refinement

Once we have the initial designs and illustrations, we refine and perfect the details. This involves iterative feedback sessions with the client to ensure the design aligns perfectly with their expectations. Adjustments are made to the layout, color schemes, and other design elements to achieve the desired look and feel.

6. Prototyping

We create prototypes of the to-go bag to test the design, material quality, and functionality. These prototypes are evaluated for durability, comfort, and ease of use. We also assess the visual impact of the design in real-world scenarios to ensure it meets all practical requirements.

7. Final Approval and Production

After the prototype is approved by the client, we proceed to the final production phase. We ensure that all bags are manufactured to the highest standards of quality and sustainability. Each bag is carefully inspected to maintain consistency and excellence in the final product.

8. Launch and Feedback

We assist the client with the launch of the new to-go bag, providing marketing support to highlight the eco-friendly and stylish design. Post-launch, we gather customer feedback to evaluate the success of the project and identify any areas for future improvement.

By following this detailed and structured process, we deliver a to-go bag that not only meets but exceeds the client’s expectations, enhancing their brand identity and customer experience.

RESULTS

Introducing a thoughtfully designed to-go bag has refreshed the brand's image and significantly enhanced the customer experience for online orders and takeout. The bag's eco-friendly nature resonates with customers, effectively communicating the brand's commitment to sustainability and fostering a sense of shared responsibility for our planet.

ROI

463%

CUSTOMERS

32,038

ONLINE ORDERS

300% more

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